Devaluchi Joaillerie is a start-up company that sells various jewelry pieces whose styles range from classic to contemporary. It is a brand that evokes modernism and panache. Devaluchi Joaillerie’s founder and proprietor Denise Ching is a De La Salle College of Saint Benilde alumna, who after graduating from Benilde’s Fashion Design and Merchandising program took up short courses on jewelry design and appraisal at Gemological Laboratory of the Philippines. She then ventured to Hong Kong to study Gemology at the Gemological Institute of America.
About the Company
The Designer's Story
Denise Ching is responsible for designing all the jewelry pieces sold by the company. Ever since Denise was a child, she has always been passionate about adornments. She loved wearing shiny things. Back in high school, she used to sell her handmade accessories to her classmates. “I remember sitting at the very back of the classroom just to make accessories to my classmates,” she recalled.
Devaluchi Joeillerie pieces are fine jewelry handcrafted by talented local artisans. The pieces exude daintiness, modernity, and panache. Devaluchi Joaillerie is all about experimentation, setting itself apart from the traditional and the ordinary.
Devaluchi Joaillerie’s mission is to be innovative, and ethical, giving their customers the exceptional jewelry pieces that they deserve at a very reasonable price.
Inspired by modern architecture, natural surroundings, and unique jewelry pieces abroad. It is Devaluchi Joaillerie’s vision to give their customers access to unique, out of the box jewelry pieces.